Volter International partnered with Transurban Victoria to deliver a vibrant neon activation inside the West Gate Tunnel for Run for the Kids, one of Melbourne’s most iconic community events. The brief was to transform the tunnel into an engaging, high-energy moment along the course, enhancing the runner experience within an otherwise utilitarian space.

We installed a series of large-scale neon pieces, including our life-size Lorry, Sports Car, and Car, which playfully reflected the tunnel’s road environment while adding impact and scale. These hero elements were complemented by a selection of bright, uplifting neons including Stars, a Sun, and Love Hearts, layered throughout the space to create a dynamic and visually engaging journey.

The result was an immersive, feel-good environment that energised participants mid-run and created memorable, shareable moments. By combining bold visuals with thoughtful placement, the activation turned the tunnel into a standout highlight of the event, reinforcing how neon can transform unexpected spaces into powerful audience experiences.